Measurements - finding out what's working and what's not
Is your marketing working?
Are you getting leads?
Are sales increasing?
Are you wasting money on social media?
Download "Only Psychics Don't Measure Marketing"
I don't see how any professional marketing firm can offer you services without measurements. Yet I heard of it all the time. $30,000 on a new website, but it didn't create more business? Huh? In the online world the amount of data available is overwhelming.
Are you measuring the right things?
Almost everyone measures sales. Good start. My job is to make sure we are measuring the right things and what to conclude from the results.
Website analytics – Almost everything in a website is trackable, traceable and measurable. Google analytics is automatically put on every website we develop. Reviewing the available statistics, finding trends, and making recommendations based on tangible information is the only way we like to work. Otherwise you’re just dealing with opinions.
Phone tracking numbers – This is a very easy thing to measure, but not often used.
I have over 20 years of experience in analyzing and digesting marketing measurements and ROI. I've developed very successful programs and scrapped unproductive ones. And, although the data has changed over the years, the goal is always to creat a positive impact on the bottom line.
