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· Search
Engine Optimization
Includes: competitor research to formulate a list of keywords, submitting
to search engines (Yahoo, Google, etc.), monthly submittals and reporting;
adding keywords to website (home page, <metatags>) and selected graphic
<alt>
tags
· E-Newsletters
Includes: design and layout of initial newsletter, to include creation
of graphic headers, uploading of graphics to web, programming in
Constant
Contact template, writing of copy, maintenance and updating of
database listing, creating new newsletters as frequently as needed.
· E-Surveys
Includes: design and layout of survey form, to include creation of graphic
headers, uploading of graphics to web, programming in Zoomerang
template,
writing of survey, collection of responses and feedback report
on results. Also included: maintenance and updating of database
listing.
· Google
Click-Thru Ad Placement and Strategy
Includes: marketing environment analysis, testing of concepts, setting
financial objectives, keyword usage in copy, initial click-thru ad
setup and
maintenance.
Google advertising fees range between $100 and $500 a month, and limits
can be set.
· Web Trends Live
- Premium
Includes: registering/set up your web site with Web Trends Live (NetIQ)
and adding Web Trends Live tracking code to all pages of your website
(this
allows us to track traffic to your website for any given period
of
time); setting up automatic reporting (receiving a customized
report via email on a regular basis); analyzing web traffic data and
providing
you with marketing recommendations. Retrieval of information
from databases for statistical purposes.
Reports can be
provided:
· Monthly
- includes analysis and recommendation
· Quarterly
- includes analysis and recommendations
· Simple
Web Tracking Plans
Alternative programs other than Web Trends Live
or Log File Download
are available that provide very limited data in the $15 per month
range. We can discuss
these alternatives with you, for example, "Web Traffic Snapshots."
· Visitor Database
Collection and Management
Includes: maintenance of any website Microsoft ACCESS or other databases
used to capture data from forms, i.e., email, name, etc. to use for
marketing programs.
· Web Site Hosting
Administration
Includes: administrative costs to move or upload your
website to an
Internet Service Provider. We will make all arrangements with the ISP
to set up an account, transfer files, and serve as liaison with the
ISP to resolve problems that may arise. We will handle all accounting
issues.
· Domain Name Administration
Includes: registering your domain name(s) with a domain service;
handling
any DNS transfers (from one ISP to another); and domain name renewals
as needed.
· Web
Site Maintenance (HTML)
(Highly recommended if we build your website)
Includes: minor HTML-based revisions and repairs as needed or as requested
by client. Extensive revisions may be billed as a separate "Web Upgrade" job.
· Interactive Programming
and Revisions
Includes: programming related to interactive portion
of website such
as forms, database capture, user input, and database-driven web pages.
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